Most corporate innovations fail and this course examines one key reason: a lack of understanding customers’ true problems.
This course is a deep dive into why you need to really get at the root of customer problems and the tools that will help you do so.
Expected outcomes
Determining real customer needs
Knowing where to focus
Innovations that squarely address customers’ real-world needs through identifying their pain points and desires
Developed by
Available languages
- English
- French
- Brazilian Portuguese
- German
- Italian
- Spanish
- Simplified Chinese
- Dutch
- Turkish
